Graphic Designer Job Description

Job Overview

Alternate Titles: Graphic Artist, Communications Designer

Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They help to make an organization recognizable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions.

Education/Certifications/Experience

Bachelor’s degree in Graphic Design or a related field

1-3 years of experience

Computer Skills

Proficiency in Adobe Photoshop, Illustrator, and InDesign is required

Proficiency in Adobe DreamWeaver is a plus

Knowledge of WordPress or Drupal is a plus

HTML, CSS, and Javascript background is preferred

Knowledge, Skills & Abilities

Strong creative artistic ability

Excellent communication skills

Ability to work well in a team

Superior time management skills

Essential Functions, Duties, & Responsibilities

Meet with clients or the art director to determine the scope of a project

Advise clients on strategies to reach a particular audience

Determine the message the design should portray

Create images that identify a product or convey a message

Develop graphics and visual or audio images for product illustrations, logos, and websites

Create designs either by hand or using computer software packages

Select colors, images, text style, and layout

Present the design to clients or the art director

Incorporate changes recommended by the clients into the final design

Review designs for errors before printing or publishing them

Source: U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook