Telemarketer

Alternate Titles: Telephone Sales Representative (TSR), Telesales Representative, Telephone Service Representative (TSR), Telemarketing Sales Representative, Telesales Specialist


Telemarketers solicit donations or orders for good or services over the telephone. They deliver prepared sales talks, reading from scripts that describe products or services, in order to persuade potential customers to purchase a product or service or to make a donation. Telemarketers also contact businesses or private individuals by telephone in order to solicit sales for goods or services, or to request donations for charitable causes.

Telemarketers often engage in duties such as explaining products or services and prices, and answering questions from customers. They obtain customer information such as name, address, and payment method, and enter orders into computers, as well record names, addresses, purchases, and reactions of prospects contacted.

They also work with sales scripts to better target the needs and interests of specific individuals. Telemarketers obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations. They answer telephone calls from potential customers who have been solicited through advertisements, and telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts. Telemarketers also maintain records of contacts, accounts, and orders.

Telemarketers possess excellent oral expression and comprehension skills. They usually have a high school degree and some previous experience.

Source: Bureau of Labor Statistics