Sales Managers direct the distribution of the product or service to the customer. They assign sales territories, set sales goals, and establish training programs for the organization’s sales representatives. Sales Managers advise the Sales Representatives on ways to improve their sales performance. In large multiproduct firms, they oversee regional and local Sales Managers and their staff. They maintain contact with dealers and distributors, and analyze sales statistics gathered by their staffs to determine sales potential and inventory requirements and to monitor customers' preferences.