Public Affairs Managers are responsible for managing communications strategies and objectives. They provide strategic leadership to influence public policy debates, and make sure the message is communicated effectively. They cultivate and maintain strong media relationships, and create and launch new media and marketing. They monitor the political arena, including the legislative calendar and special events. Public Affairs Managers also draft media materials such as press releases, media responses, articles and briefings. They strive to advance the organization’s position with relevant constituents, and resolve public affairs issues.