Digital Marketing Specialist Job Description

Job Overview

Responsibilities

• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments

Requirements

• Proven work experience as a Digital media specialist or Digital marketing manager
• Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
• Experience with visual communication principles
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• BSc degree in Marketing, Digital media or relevant field
• Additional qualification in web design or animation is a plus

Source: Workable