Market research assistants collect and look at information that will help companies to make decisions about their products and services. Market research assistants may study the wants and needs of people and how to influence them. They may create surveys to collect information and opinions from different groups of people. This type of information is usually collected through telephone, mail, or one-on-one surveys as well as the Internet. Market research assistants often give reports on what they learn and what it means to their company. Education required for this position is typically a four-year Bachelor’s degree or a Master’s degree.