Membership Managers are primarily responsible for recruiting new members, and retaining existing ones. They develop and lead membership drives, plan member events, and create and implement outreach strategies in order to expand a nonprofit’s membership base or engage with existing members. Membership Managers oversee membership campaigns, including on-site sales, direct mail, or media marketing, and work to increase members’ involvement and level of support. Other duties of Membership Managers include maintaining a membership database, writing promotional materials, designing membership benefits, observing and analyzing member trends and feedback, and communicating with members. They also work with the membership base to help achieve the financial goals of the organization.