This dynamic set of industries includes many types of establishments, such as hotels, stadiums, and convention centers, in which customers may lodge, recreate, or meet for business.
Industries in the Accommodation subsector provide lodging or short-term accommodations for travelers, vacationers, and others. Some provide lodging only; while others provide meals, laundry services, and recreational facilities, as well as lodging.
The Arts, Entertainment, and Recreation sector include a wide range of establishments that operate facilities or provide services to meet varied cultural, entertainment, and recreational interests of their patrons. This sector comprises (1) establishments that are involved in producing, promoting, or participating in live performances, events, or exhibits intended for public viewing; (2) establishments that preserve and exhibit objects and sites of historical, cultural, or educational interest; and (3) establishments that operate facilities or provide services that enable patrons to participate in recreational activities or pursue amusement, hobby, and leisure-time interests.
These facilities and others may also be used to conduct demonstrations and product promotions. Retail and grocery stores, shopping malls, trade shows, and outdoor fairs are prime locations for these activities. Locations are selected based on the nature of the product and the type of audience. Demonstrations at large events may require teams of demonstrators to handle large crowds efficiently. These demonstrators and product promoters generate sales of both sophisticated and simple products, ranging from computer software to mops. They attract an audience by offering samples, administering contests, distributing prizes and coupons, and using direct-mail advertising. They must greet and catch the attention of possible customers and quickly identify those who are interested and able to buy. They inform and educate customers about the features of products and demonstrate their use with apparent ease to inspire confidence in the product and its manufacturer. They also distribute information, such as brochures and order forms. Some demonstrations are intended to generate immediate sales through impulse buying, whereas others increase the likelihood of future sales by increasing brand awareness.